Describe the market follower strategies that can be adopted if runner-up companies opt not to challenge market

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Describe the market follower strategies that can be adopted if runner-up companies opt not to challenge market leaders.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:16 AM

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Describe the market follower strategies that can be adopted if runner-up companies opt not to challenge market

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Market follower strategies are business strategies that are used by companies to compete in markets where there is already a dominant leader Market follower companies typically do not have the resourc...View the full answer

Principles Of Marketing

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