Discuss Qualtrics’ tools in the context of research approaches.

In today’s environment of data proliferation, companies don’t need more data—they need better data. Qualtrics provides a suite of online data gathering and analysis tools that give companies the ability to handle the data they have access to. As a pioneer in online surveys, Qualtrics has evolved, creating a suite of products that go beyond conducting marketing research through surveys to assessing the complete customer experience. Qualtrics continues to innovate and expand its capabilities with the advent of artificial intelligence products.