Give an example of another airline that positions itself in a way that differentiates it from Allegiant? Which airline would you rather fly?

With millions of American passengers selecting air travel to reach their intended destinations, Allegiant Airlines has cornered the market by providing exceptionally low fares, consistent customer service, and excellent returns for investors. While Allegiant is known for its bargain fares, it is also now known for its in-flight breakdowns and mechanical failures. According to a 60 Minutes investigation in 2018, Allegiant Airlines, which has the oldest fleet of airplanes in the industry, experienced more than 100 serious mechanical incidents between January 2016 and October 2017, ranging from engine failures and fires, aborted takeoffs, and smoke and fumes in the passenger cabin to rapid descents and flight control malfunctions. Experts believe that Allegiant's problems stem from its aggressive cost-reduction business practices, which have produced sixty consecutive quarters of profitability, with profit margins near 30 percent. To achieve these results, Allegiant has maintained or decreased costs as much as possible and kept its fleet flying as often as possible. To view the full video and clips, visit: www.cbsnews.com/news/allegiant-air-the-budget-airline-flying-under-the-radar/.