Goat yoga is yoga practiced in the presence of live goats. Goatyoga.net describes it as “animal-assisted therapy in a natural setting with an unexpectedly smart, social, and profoundly cuddly animal. It’s not a cancer cure, but it is an unbelievable distraction from politics, work, stress, sickness or depression.” Is goat yoga (see goatyoga.net) a fad? What is its likely product life cycle? Please respond in a way that reflects your understanding of fads.