In 2020, the global brand Pepsi featured singer Amr Diab as the face of the brand in

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 In 2020, the global brand Pepsi featured singer Amr Diab as the face of the brand in the Middle East. This 2020 campaign (which coincided with the release of his latest album) used nostalgia, showing the singer at various stages of his career. How did the consumers receive the campaign, and was it successful?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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