Intuit’s QuickBooks makes accounting, financial management, banking, payroll and benefits management, tax management, customer account management, and other activities easy and transparent. QuickBooks’s cloud-based software products are aimed mainly at small and midsize enterprises, nonprofits, and service businesses such as restaurants and law firms that do not want to build and staff complicated in-house systems for these purposes. Given the digital nature of QuickBooks’s products, they can be reconfigured and upgraded over time, keeping pace with the growth of the business (quickbooks.intuit. com/pricing/). The Simple Start program is regularly priced at $25 per month and offers a base set of functionalities ranging from income and expense tracking and receipt capture to cash flow management and tax management. The Essentials program priced at $50 per month expands the number of users to three and adds bill management and employee time tracking. To all that, the Plus program priced at $80 per month adds inventory management and project profitability tracking and includes five users. Finally, the Advanced program priced at $180 per month allows more than five users and adds a range of functionality including a dedicated account team, workflow automation, premium apps, business analytics, and data restoration. With its flexibility, upgradeability, and affordability, Intuit QuickBooks is one of the most popular service platforms of its kind.

As described in the case, Intuit prices the four QuickBooks offerings on a payment- per-month basis. How else could the products be priced?