Locate the mission statements for the following organizations: (a) USAA, (b) United Airlines, (c) South Carolina State

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Locate the mission statements for the following organizations: 

(a) USAA, 

(b) United Airlines, 

(c) South Carolina State University (SC State), and 

(d) IKEA. Evaluate each statement using the criteria for creating a sound mission statement. What could be done to improve each organization’s mission statement?

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Related Book For  answer-question

Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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