Marketers calculate and track customer-centered metrics to assess their performance, such as customer lifetime value customer equity.
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Marketers calculate and track customer-centered metrics to assess their performance, such as customer lifetime value customer equity. How are these two measures related?
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Customer Lifetime Value CLV and Customer Equity are both important customercentered metrics that marketers use to assess their performance but they fo...View the full answer
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Akash Goel
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