Name and briefly describe each of the four psychological factors that impact consumer behavior.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 25, 2022 03:22 AM

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Name and briefly describe each of the four psychological factors that impact consumer behavior.

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Motivation comes from a need that reaches a level of intensity that must b...View the full answer

Principles Of Marketing

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