What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide

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What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide an example of a company using artificial intelligence.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 25, 2022 03:23 AM

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What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide

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CRM consists of sophisticated software and analysis tools that integrate cus...View the full answer

Principles Of Marketing

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