What is idea generation? List and explain the sources of new product ideas.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 27, 2022 05:17 AM

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What is idea generation? List and explain the sources of new product ideas.

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Idea generation is the first step in new product development It is the systematic search for new pro...View the full answer

Principles Of Marketing

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