What U.S. dollar sales does your answer to the previous question represent? Use a currency exchange calculator, such as the one at www.xe.com/currencyconverter/, to convert from British pounds to U.S. dollars.

The word peloton means “the main group of cyclists in a race.” But Peloton means something different to the million or so fanatics in the United States who’ve shelled out $1,995 for an internet-connected indoor exercise bike and who pay $39 a month to stream live and on-demand classes from Peloton’s New York City studio to the tablet connected to the bike. Peloton streams 12 hours of live content every day and offers more than 8,000 on-demand cycling classes and other “Beyond the Ride” classes such as yoga, arms, legs, and core strengthening. Riders can select their favorite instructor, class length, class type, and even music genre, and they can follow and compete with others. Peloton’s success comes from being more than an exercise bike, studio, or cycling class – it’s an experience that has created a cult-like following among its subscribers. Peloton’s closed Facebook group boasts more than 90,000 members. More than 3,000 of those members descended on New York City during Peloton’s Home Rider Invasion weekend where they eagerly paid $50 to attend a cocktail party and two studio classes with Peloton’s celebrity-like instructors. Now Peloton is expanding globally, beginning with the United Kingdom, the world’s second-largest fitness market. With today’s technologies, Peloton could distribute the service to consumers worldwide from its New York studio. But instead, the company recreated the entire experience in the United Kingdom, with a studio in London, British instructors, and retail showrooms just like in the United States. Bikes are priced at £1,995 and class subscriptions run £39.50 per month. Peloton sells the bikes at cost because it knows that the real money comes from selling the associated services.