With respect for buying groceries, discuss the buyer decision process and how it has changed in recent years.

Recently, Kraft and Heinz—two consumer packaged goods giants—merged to form Kraft Heinz. This company oversees some of the biggest and most iconic brands on the shelves of grocery stores. But trends in the market place have led to stagnation and even decline for many of these brands as well as consumer packaged goods brands belonging to other companies. Specifically, consumer tastes are changing and the brands consumers choose is a reflection of such. Even as Kraft Heinz doubles down to make improvements to its brands to bring them more in line with consumer needs and desires, these brands continue to struggle.