What are the characteristics of a typical mass merchandising plan?
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What are the characteristics of a typical mass merchandising plan?
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A typical mass merchandising plan involves the strategies and characteristics that retailers use to sell a wide range of products to a large and diverse customer base Mass merchandising aims to appeal ...View the full answer
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Related Book For
Principles Of Risk Management And Insurance
ISBN: 9781292151076
13th Global Edition
Authors: George E. Rejda, Michael J. McNamara
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