The only certainty with forecasts is that they will be wrong. How does this statement apply to

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‘The only certainty with forecasts is that they will be wrong.’ How does this statement apply to lifetime value analysis? Recommend a way of calculating a customer’s lifetime value.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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The only certainty with forecasts is that they will be wrong. How does this statement apply to

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Principles Of Direct Database And Digital Marketing

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