Question: A consumer behavior researcher is curious as to whether, in terms of the monetary value of Christmas presents received, it makes a difference if a

A consumer behavior researcher is curious as to whether, in terms of the monetary value of Christmas presents received, it makes a difference if a child is naughty or nice. She has parents classify their children as naughty or nice, then calculates how much the parents spent on Christmas presents for the two different groups of children.

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