Question: A consumer researcher gave consumers a sample shampoo. After using the shampoo, each consumer used an interval-level scale to rate his or her satisfaction with

A consumer researcher gave consumers a sample shampoo. After using the shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100, with higher scores indicating greater satisfaction. Consumers didn’t know each other and were randomly assigned to three groups: (1) receive a store brand of shampoo in a bottle clearly labeled as such, (2) receive a premium brand of shampoo in the premium brand’s bottle, or (3) receive a store brand of shampoo in the premium brand’s bottle. Here are the collected data:

Store Brand, Store Bottle Premium Brand, Premium Bottle Store Brand, Premium Bottle

Store Brand, Store Bottle Premium Brand, Premium Bottle Store Brand, Premium Bottle 70 85 85 65 90 80 65 95 90 60 90 85 M = 65.00 M = 90.00 M = 85.00 MGiana = 80.00 s = 4.08 s = 4.08 s = 4.08

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