Question: 2. Does the companys plan format contain clear sections on situation analysis, marketing objectives and goals, marketing strategy, marketing actions, and marketing controls? If not,

2. Does the company’s plan format contain clear sections on situation analysis, marketing objectives and goals, marketing strategy, marketing actions, and marketing controls? If not, what improvements can be made? Is the planning format fairly standardized and computer-based so that different levels of management can access specific plans?

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