Question: What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial

What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial failure?

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What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial failure? OLP-98

What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial failure?

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