Question: 11-13 If the companys original contribution margin was 40 per cent, calculate the new contribution margin if price is increased 10 per cent. Refer to

11-13 If the company’s original contribution margin was 40 per cent, calculate the new contribution margin if price is increased 10 per cent. Refer to Appendix 2: Marketing by the numbers, paying attention to endnote 6 on the price change explanation in which the analysis is done by setting price equal to €1.00. (AACSB: Communications;

Analytic reasoning) pg98

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