Question: 13-7 Deciding on a target market and positioning for a retail store are very important marketing decisions. In a small group, develop the concept for

13-7 Deciding on a target market and positioning for a retail store are very important marketing decisions.

In a small group, develop the concept for a new retail store. What is the target market for your store? How is your store positioned? What retail atmospherics will enhance this positioning effectively to attract and satisfy your target market? (AACSB: Communication;

Reflective thinking) pg98

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