Question: Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix. Product mix pricing strategies (pp. 315317)

Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.

Product mix pricing strategies (pp. 315–317) pg98•

Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations. pg98 Price adjustment strategies (pp. 318–324) pg98

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