What does the story of the Ford Edsel suggest about the importance of considering both technical and

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What does the story of the Ford Edsel suggest about the importance of considering both technical and commercial performance for project success?

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Project Management Achieving Competitive Advantage

ISBN: 978-0132664158

3rd edition

Authors: Jeffrey K. Pinto

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Question Posted: Apr 28, 2018 02:40 AM

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What does the story of the Ford Edsel suggest about the importance of considering both technical and

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The Edsel case shows that even a technically capable car can be a project failure is a seri...View the full answer

Project Management Achieving Competitive Advantage

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