Imagine that you work for an advertising agency, and youve been tasked with developing an advertising campaign
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Imagine that you work for an advertising agency, and you’ve been tasked with developing an advertising campaign to increase sales of Bliss Soda. How would you develop an advertisement for this product that uses a central route of persuasion? How would you develop an ad using a peripheral route of persuasion?
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Related Book For
Psychology
ISBN: 9798832775142
2nd Edition
Authors: Rose M. Spielman, William J. Jenkins, Marilyn D. Lovett
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