Suppose you were assigned to develop a full advertising campaign for a product, including television, radio, and
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Suppose you were assigned to develop a full advertising campaign for a product, including television, radio, and print ads. How might the theories in this chapter guide your strategy to suit the different media?
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Here are some considerations based on common advertising theories Integrated Marketing Communications IMC Ensure consistency across all media channels ...View the full answer
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Related Book For 
Essentials Of Understanding Psychology
ISBN: 9781260092073
13th International Edition
Authors: Robert Feldman
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