1. A key benefit of having a strong brand is higher

A. Product returns

B. Employee bonuses

C. Customer loyalty

D. Costs

2. The use of the Samsung logo on a wide range of products is an example of:

A. Competitive packaging

B. Diversification

C. Family branding

D. Online selling

3. Which of the following shows the correct sequence of market acceptance of a new idea, as represented in the adoption curve?

A) Early adopters, innovators, laggards, early majority, late majority.

B) Early majority, late majority, early adopters, innovators, laggards.

C) Early adopters, early majority, late majority, innovators, laggards.

D) Innovators, early majority, late majority, early adopter, laggards.

E) Innovators, early adopters, early majority, late majority, laggards.

3. Jeanne Bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. She is well-informed and very conservative in her social and political views. Like many people in her age group, she is cautious when it comes to high-technology products, but in the last three years, she has purchased a cellular phone and learned to use e-mail, mainly due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at her daughter's home and really liked the quality of the picture. As was the case with her other high-tech purchases, a family member will accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the _________ group.

A) Innovator.

B) Early adopter

C) Early majority.

D) Late majority.

5. In the sales decline stage of the product life cycle:

A) Managers should terminate a product as quickly as possible.

B) A declining product may still be profitable for some time.

C) Customers will always abandon the declining product immediately if an alternative is available.

D) No strategy planning is necessary.

E) None of the above.

Answer rating: 100% (QA)

1 C Customer loyalty 2 C Family brand... View the full answer