1. Define an international company Grey Goose vodka and its industry clearly in terms of sizing and...
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1. Define an international company Grey Goose vodka and its industry clearly in terms of sizing and product. Who are the major players, how has industry structure changed in the last decade? What are the barriers to entry?
2. What were the company and the industry's performance during recession? To what extent is the company and industry cyclical? Did having a global production/ supply or distribution base ease the impact of the downturn?
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