1. Describe PESTEL analysis (environmental influences on buying behaviors) for firms in the industry and the nation that you want to study based on your selected case study for that industry. This is the macro environment not the micro or company factors. You should not include information about the firm here. Note each fact should be referenced.

Sir Alex Ferguson: Managing Manchester United

2. Create a stakeholder analysis - looking at the impact of each (power and interest) and the impact of globalization on each stakeholder.

3. Competitive Positioning Maps are an important way to access the firm's competitive position as compared to the strength of competing firms. You may also use an analysis similar to the one found in exhibit 8.6 or 8.8 of Mullins and Walker. If there is insufficient information in the case you may use the internet to gather additional information.

4. (i) In looking at the whole environment assess the key factors using a Porter's Five force analysis (seeValetin) and mini-lectures in this module.

(ii)Then apply the PESTEL factors from question 1in order to identify the support for the industry (Porter's diamond model) by the nation and the relevant market boundaries (or what factor causes a customer to prefer one competitor over the other)

In other words: from the competitive analysis create the Porter Five force model, and based on the PESTEL analysis - create the Porter's diamond model analysis for the industry. When analyzing the demand conditions include the relevant market boundaries based on your PESTEL Analysis.

Answer rating: 100% (QA)

1 The retail industry in the United Kingdom is a critical sector in the economy It generated 406 billion in retail sales in 2017 and contributed 194 to the UK economic output 11 of the Gross Value Add... View the full answer