1. Describe the Internal Environment, specifically the history and development of your organization (STARBUCKS)-- its origins, path...
Question:
1. Describe the Internal Environment, specifically the history and development of your organization (STARBUCKS)-- its origins, path of development, competitive environment, inner structure. Also consider:
• Composition of inputs
• Products and productivity
• Prices and Price elasticity of demand
• Cost structure (Wages and benefits; Fixed and variable costs)
• How it develops new services or products and
• How it diversifies operations
2. Describe the External Environment and Company’s Position, specifically the market in which it operates the role of government regulations on your organization/industry, and any issues or opportunities that the organization/industry faces.
• Competitors
• Supply and demand Analysis
• Weak and strong sides of the company in terms of its industry competitiveness and a constantly changing market.
• Other external factors-- threats and opportunities from the outside. There are the threats of sudden competitor’s appearance, change in the exchange rate, economic instability and global changes.
• Analysis of market structure.