1. Discuss the conditions that have led to the development of global markets.

2. Differentiate between a global company and a multinational company.

3. Differentiate among the three international marketing concepts or levels of involvement.

4. Refer to question

3 above. How might business/marketing strategies change with the 3 different levels of involvement?

5. What do you understand by the term glocalization strategy? What are its benefits? Give examples of such a strategy.

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1 Discuss the conditions that have led to the development of global markets The high demand of goods across the entire globe advanced level of communi... View the full answer