1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a...
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1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five-forces analysis to support your answer.
2. Does Under Armour have any core competencies and, if so, what are they?
3. Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?
4. What are the key elements of Under Armour’s strategy?
5. What is impressive about Under Armour’s financial performance during the 2008-2013 period (as shown in case Exhibit 1)?
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