1. In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s.

2. Read Case 6.1, EC Application – Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine, etc. to the case and briefly explaining each one. Then, explore the broader question of how knowledge management is related to e-commerce.

Answer rating: 100% (QA)

1 B2B refers to the transactions of businesses to businesses for example commerce transactions between retailers and wholesalers or a wholesaler of a product and the manufacturer of the product Busine... View the full answer