1. Kids Smart is a national chain of educational enrichment centers targeting middle-class families in the Northeast U.S. They provide a variety of services such as tutoring and test preparation. Because this segment is very crowded, they are devoted to aggressively fighting any new entrants to the market.

Name and explain four different types of illegal and/or unethical pricing strategies KidsSmart might be tempted to use. For each one, explain how the illegal/unethical strategy would work and what strategies you would recommend the company use instead in order to avoid such illegal/unethical behavior.

2. Assume you are the designer of a new type of stiletto heels called “Girls’ Night Out.” They have a suggested retail price of $699.

Using the 4 P’s, design a retail strategy for your new shoe. (Hints: For the P of Place, indicate which specific type(s) of retailers you would use. For the P of Product, note if you would adapt your product for different types of retailers)

3. Assume you are seeking to buy an HD, 3-D television in the $800-1200 price range. Your options are buying at Best Buy or buying on www.HDTV.com.

A) Compare the two buying options focusing on the specific benefits that brick and mortar stores have over other retail channels and vice versa.

B) Would your analysis be different if you were seeking a new car insurance policy and your options were insurance agent located 2 miles away vs.www.insureyourride.com?

4. You are the Marketing Director for Bounty paper towels. You have recently completed a Marketing course in the EMBA for the Americas at the University of Miami. You want to utilize the knowledge you acquired in the course and demonstrate how you have been transformed into a Marketing genius.

In your studies, you have seen the value of brands for customers and companies. You know that in order to maximize a brand’s value (or brand equity), companies must manage their brands intelligently and efficiently. Proper use of branding strategies is an excellent way to ensure your brands are, indeed, managed properly.

Design a brief branding strategy for the product in Latin America, assuming it has never before been launched in the region, with an example of each of the following:

• Retailer/Store Brand
• Brand Extension
• Line Extension
• Co-branding
• Brand licensing
• Brand repositioning (rebranding)

Answer rating: 100% (QA)

1 Kids Smart is in a very competitive and crowded environment so they may be inclined to practice illegal and unethical strategies One of these is price fixing which is an agreement among competitors ... View the full answer