1. Suppose in a previous phase of the strategic plan, you developed long-term objectives Emirati Inc. Using...
Question:
1. Suppose in a previous phase of the strategic plan, you developed long-term objectives Emirati Inc. Using these as a guide, document the short-term objectives and the subsequent functional tactics that will guide the implementation of your strategy. How this should be done and be sure to include the specific departments or people that will be responsible for each of the functional tactics.
2. Create a five-year timeline for implementing the strategies. Describe your organization's culture. pay particular attention to the management styles; the decision-making process; communication patterns, employee attitudes towards authority, work, productivity, and risk; territorial feelings; levels of cooperation between departments; attire; reward system; values; and deeply held beliefs within the organization. What stories, if any, has become part of the folklore of the organization, passed down to new employees?
3. Draft a budget for your organization estimating the costs and expected revenues from implementing the strategies that you have identified and use a five-year time horizon.
4. Also test your grand and functional strategies against the culture and based on this test, are all the strategies doable or will a change in strategy or culture is required?
5. Establish a structure for your organization and provide a diagram of the structure. Also, explain how the structure supports your grand strategy and select critical success factors for your organization. Why did you choose these factors?
6. Incorporate needed diagrams or illustrations within the master document.
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius