1. What is the chief advantage of direct marketing with this target audience?

2. The Stupid Drink campaign kicks off with a postcard being sent to the home of every new and returning college student announcing The Drinking Institute’s discovery of The Stupid Drink. Is that a good idea to leak the discovery before students get to college? Is it a good idea to do this in front of their parents?

Answer rating: 100% (QA)

1 Given the setting of a college campus there are various ways in which information can be spread Th... View the full answer