1. Which internal strengths represent distinctive competencies? Do these strengths compare favorably with what are believed to...
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1. Which internal strengths represent distinctive competencies? Do these strengths compare favorably with what are believed to be market or industry success requirements? Looking at Exhibit 1.1, for example, does "proven innovation skill" strength represent a distinctive competency and a market success requirement?
2. Which internal weaknesses potentially disqualify the organization from pursuing certain opportunities? Look again at Exhibit 1.1, note that
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Management EXHIBIT 1.1 Sample SWOT Analysis Framework and Representative Examples Selected Representative Internal Factors Marketing 1. Which internal strengths represent distinctive competencies? Do these strengths compare favorably with what are believed to be market or in- dustry success requirements? Looking at Exhibit 1.1, for example, does "proven innovation skill" strength represent a distinctive competency and a market success requirement? 2. Which internal weaknesses potentially disqualify the organization from pursuing certain opportunities? Look again at Exhibit 1.1, and note that R&D Strengths Experienced management talent Well thought of by buyers: effective advertising program Available man- Manufacturing ufacturing capacity Proven inno- vation skills Weaknesses Lack of management depth Weak distribu- tion network; subpar sales force Higher overall production costs relative to key competitors Poor track record in bringing inno- vations to the Selected External Factors Economic Competition Consumer trends Technology Representative Opportunities Upturn in the business cycle; evidence of growing per- sonal dispos- able income Complacency among domestic competitors Unfulfilled customer needs on high and low end of product category sug- gesting a prod- uct line expansion possibility Patent protec- tion of com- plementary technology Threats Adverse shifts in foreign exchange rates Entry of lower-cost foreign competitors Growing preference for private-label products Newer substitute technologies imminent R&D Finance Offerings Proven inno- vation skills Little debt relative to industry average Unique, high-quality products Poor track record in bringing inno- vations to the marketplace Weak cash flow position Too narrow a product line Technology Legal/regulatory Industry/market structure category sug- gesting a prod- uct line expansion possibility Patent protec- tion of com- plementary technology ending Falling trade barriers in attractive foreign markets New distribu- tion channels evolving that reach a broader customer population Newer substitute technologies imminent Increased U.S. regulation of product-testing procedures and labeling Low-entry barriers for new competitors Management EXHIBIT 1.1 Sample SWOT Analysis Framework and Representative Examples Selected Representative Internal Factors Marketing 1. Which internal strengths represent distinctive competencies? Do these strengths compare favorably with what are believed to be market or in- dustry success requirements? Looking at Exhibit 1.1, for example, does "proven innovation skill" strength represent a distinctive competency and a market success requirement? 2. Which internal weaknesses potentially disqualify the organization from pursuing certain opportunities? Look again at Exhibit 1.1, and note that R&D Strengths Experienced management talent Well thought of by buyers: effective advertising program Available man- Manufacturing ufacturing capacity Proven inno- vation skills Weaknesses Lack of management depth Weak distribu- tion network; subpar sales force Higher overall production costs relative to key competitors Poor track record in bringing inno- vations to the Selected External Factors Economic Competition Consumer trends Technology Representative Opportunities Upturn in the business cycle; evidence of growing per- sonal dispos- able income Complacency among domestic competitors Unfulfilled customer needs on high and low end of product category sug- gesting a prod- uct line expansion possibility Patent protec- tion of com- plementary technology Threats Adverse shifts in foreign exchange rates Entry of lower-cost foreign competitors Growing preference for private-label products Newer substitute technologies imminent R&D Finance Offerings Proven inno- vation skills Little debt relative to industry average Unique, high-quality products Poor track record in bringing inno- vations to the marketplace Weak cash flow position Too narrow a product line Technology Legal/regulatory Industry/market structure category sug- gesting a prod- uct line expansion possibility Patent protec- tion of com- plementary technology ending Falling trade barriers in attractive foreign markets New distribu- tion channels evolving that reach a broader customer population Newer substitute technologies imminent Increased U.S. regulation of product-testing procedures and labeling Low-entry barriers for new competitors
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Related Book For
Fundamentals of Physics
ISBN: 978-0471758013
8th Extended edition
Authors: Jearl Walker, Halliday Resnick
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