1. You have just been hired as a consultant by Apple Computer to advise them on how to enter the South African market. You have decided that direct foreign investment would be the best mode for Apple to follow at this point in time.

2. What is a strategic international alliance (SIA)? Give 2 examples of actual or potential SIA and explain why it is beneficial to involved firms.

3. Explain the differences between "Product Adaptation-Communication Extension" and "Product-Communication Adaptation" strategies—in detail using several examples.

4. Coca-Cola has developed several branded drink products for sale only in Japan, including a noncarbonated ginseng-flavored beverage. Using this as an example, outline the differences between local brand and global brand, combination branding, communication-branding, and brand extensions.

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Global Product Strategies 1 Reputation and advertising is one of the benefits of direct foreign investment in a country This is because the country wi... View the full answer