a) Conduct research on marketing metrics and select 5 key metrics that you would use to track
Question:
a) Conduct research on marketing metrics and select 5 key metrics that you would use to track the value-add of marketing in a medium to large business enterprise.
Explain each of the metrics and indicate how it will add value to your business
Assume that you are a manufacturer of aluminum pots. After some financial analysis you find the following:
variable costs R240
fixed costs R60000
expected sales 6000 braises
i) Calculate the unit cost for aluminum pot.
ii) Assume that you want a profit margin of 20% (also called the mark-up). Calculate how much you will charge the customers and what profit you will make per pot sold.
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b) Conduct research on marketing metrics and select 5 key metrics that you would use to track the value-add of marketing in a medium to large business enterprise.
Explain each of the metrics and indicate how it will add value to your business (Business Plan: Start of an “Educational Institute” for the K11 & K12 students.)Expert Answer:
i Unit Cost Fixed Cost Units Variable Cost Units 60000 60002406000 250 ii Profit Margin Net income S... View the full answer
