a) Name a distinctive characteristic of services and explain how marketers have attempted to manage it.

b) Based on the classification of services, what types of services are more likely to be outsourced?

c) As a marketer, what do you suggest to improve the level of customer satisfaction with services?

Answer rating: 100% (QA)

a Services have several unique characteristics such as a Intangibility b Inseparability c Variability d Perishability e Heterogeneity f Lack of Ownership Intangibility is one of the challenges the mar... View the full answer