A number of new forms of digital communication have developed in the last 10 years. Describe, from your perspective, the most significant two or three, and describe the pros and cons of them. What changes do you expect to see for them moving forward.

Apple’s Tim Cook made U2’s Songs of Innocence album available free to every Apple iTunes customer on September 9, 2014, and it seems like yet another major change in the landscape of the business of music is taking place. What were U2’s motives? Do you believe U2 was paid anywhere near as much by Apple for this album as it would have made had it gone on sale? If so, why would Apple do that? If not, why would U2 participate?

Answer rating: 100% (QA)

Considered purchase is generally made out of necessity of digital items People spend significant amo... View the full answer