Analyze and improve an existing e-business so that you can help generate more traffic, e-loyalty, revenue, and profits for the e-business. - Value preposition of the selected e-business (daxko) and drivers of the online purchases of the site's current product and service offerings.

1. Identify and describe the value preposition(s) of the selected e-business (daxko).

2. The business model and e-business strategies used to deliver the value preposition to the targeted customers. Describe how this e-business packages its value prepositions in form of specific e-catalogue, e-campaign, and e-order management system features.

3. List online costumers interface design features used to deliver the value prepositions effectively, any unique features?

4. The points of differentiation (unique partnerships) and any unique capabilities and resources of this e-business. Identify any elements by which value delivery to the targeted costumers are protected from competitive encroachment.

5. Evaluate the quality of the site's e-catalogue (content, type, structure, etc.), e-campaign (timing, frequency, type of ad, nature of campaign), e-order management (order and shipping basket design and handling, etc.) E-business partner selection and management, and e-CRM (customer relationship management) and social CRM decisions

6. Evaluate the quality of e-business web site design and user interface as well as online and social media interactivity.

Answer rating: 100% (QA)

Daxko Company Introduction Daxko is largely seen by many people in different parts of the world as the best provider of software and services aimed at increasing engagement efficacy and community impa... View the full answer