Answer the following questions: 1. Identify at least two (2) potential target markets using your knowledge of
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Answer the following questions:
1. Identify at least two (2) potential target markets using your knowledge of market segmentation and current research of visitors to Hawaii.
2. What type of restaurant would you recommend backfield Hawaii corporation build for the resort development? Explain your choice and outline your concept including the 4 product levels. Price point is useful as it helps indicate your positioning strategy.
3. Develop an integrated communication mix for your restaurant concept, demonstrating your knowledge of the communications process.
Related Book For
Mergers, Acquisitions, and Other Restructuring Activities An Integrated Approach to Process, Tools,
ISBN: 978-0123854858
6th Edition
Authors: Donald m. depamphilis
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