Apple announced its Apple Pay service with much fanfare on September 9, 2014. What technologies are involved
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Apple announced its Apple Pay service with much fanfare on September 9, 2014. What technologies are involved in Apple’s offering, and how does it differ from earlier attempts, such as Google Wallet or PayPal.
What, if any, new technologies or processes are in play that might differentiate the new Apple offering? Explain if you believe Apple’s offering is just “me too” or is there any actual innovation.
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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