Assume that you have been hired as the marketing manager for PosLaju. Your task would be to increase the company's market share and to strengthen your brand position as the preferred courier service providers for Malaysian Small and Medium Enterprises (SMEs).

In a report format, first identify the current marketing mix strategies. Then, provide suggestions of marketing mixes that you think is suitable for SME Customers.

In your suggestions, you need to state the reasons of your newly suggested Strategies, and support your strategies as to why you think they will be successful.

Answer rating: 100% (QA)

PosLajus Marketing Mix Pos Laju is the leading courier company in Malaysia In 2017 it is ranked as the Top courier partner for SMEs Current Product Mix Strategy Pos Laju provides various services that ... View the full answer