Assume you a consulting team asked by the Netflix to analyze its external/internal environment and make strategic
Question:
Assume you a consulting team asked by the Netflix to analyze its external/internal environment and make strategic recommendations.
Write a paper in which you need to address the following:
Executive Summary
Existing mission, objectives, and strategies
A new mission statement (include the following number of the component in parenthesis before addressing that component)
Customers: Who are the firm’s customers?
Products or services: What are the firm’s major products or services?
Markets: Geographically, where does the firm compete?
Technology: Is the firm technologically current?
Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-concept: What is the firm’s distinctive competence or major competitive advantage?
Concern for public image: Is the firm responsive to social, community, and environmental concerns?
Concern for employees: Are employees a valuable asset of the firm?
Auditing and Assurance services an integrated approach
ISBN: 978-0134065823
16th edition
Authors: Alvin A. Arens, Randal J. Elder, Mark S. Beasley, Chris E. Hogan