Boeing is starting a new advertising campaign increase its commercial space component. They are hoping to get
Question:
Boeing is starting a new advertising campaign increase its commercial space component. They are hoping to get the best possible exposure in terms of the number of people the advertising reaches. The agency will use a two-pronged approach: focused Internet advertising, which is estimated to reach 200,000 people for each burst of advertising, and print media, which is estimated to reach 80,000 people each time an ad is placed. The cost of each Internet burst is $3000, as opposed to only $900 for each print media ad. It has been agreed that the number of print media ads will be no more than five times the number of Internet bursts. The agency hopes to launch at least 5 and no more than 15 Internet bursts of advertising. The advertising budget is $75,000. Write the objective and constraints for this problem.
Business Statistics
ISBN: 978-0321925831
3rd edition
Authors: Norean Sharpe, Richard Veaux, Paul Velleman