Build a basic international business plan in light of your knowledge about the role of perception in cross-cultural understanding and how it affects negotiations with
Build a basic international business plan in light of your knowledge about the role of perception in cross-cultural understanding and how it affects negotiations with other cultures. A German hotel chain will be opening a hotel in Heidelberg, Germany to attract tourists from Russia; as a multicultural expert, what would you recommend to ensure it will be a success. Please include in your recommendations:
1. A brief market analysis
2. A concise strategy and threats review
3. A clear management plan?
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International Business Plan Appealing to an Indian audience requires a clear understanding of their culture and customs as well as risks such as communication barriers and miscommunication Germany is ... View full answer
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Fundamentals of Corporate Finance
Authors: Richard Brealey, Stewart Myers, Alan Marcus
8th edition
77861620, 978-0077861629
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