Build a basic international business plan in light of your knowledge about the role of perception in cross-cultural understanding and how it affects negotiations with other cultures. A German hotel chain will be opening a hotel in Heidelberg, Germany to attract tourists from Russia; as a multicultural expert, what would you recommend to ensure it will be a success. Please include in your recommendations:

1. A brief market analysis

2. A concise strategy and threats review

3. A clear management plan?

Answer rating: 100% (QA)

International Business Plan Appealing to an Indian audience requires a clear understanding of their culture and customs as well as risks such as communication barriers and miscommunication Germany is ... View the full answer