Choose a company that is facing an issue in its nonmarket environment. Analyze the issue and the underlying factors. Also, examine company strategies (and its effectiveness) if currently in place to tackle the issue. Based on your analysis, identify and evaluate the company’s strategy options. In the end, offer recommendations.

You are required to prepare one written case analysis. Remember that a busy executive would not take the time to go beyond the second or third pages of a poorly presented report. Thus pay careful attention to such fundamentals as grammar and punctuation, and stick to page limits. You can choose from cases marked with asterisks from the class schedule below for the write-ups. The preparation of written case reports affords an important training opportunity. The reports should be addressed to someone or some company featured in the case, and they will be action-oriented. Thus, in your writing you should focus on diagnosis and action planning. Do not simply restate the facts of the case. Instead try to do the following: Identify problems (based on appropriate analysis using theories/frameworks) Prioritize problems regarding timing, importance etc. Specify the criteria used to choose action Discover or invent feasible action alternatives Examine the probable consequences of action alternatives Select a course of action Design and implement plan/schedule The above is only a guideline for you to consider. Cases are different, and you may have to modify your approach accordingly.

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Introduction Technically the business environment can be divided into two main categories the market environment and the nonmarket environment To distinguish the two business environment categories th... View the full answer