Companies such as IKEA are taking the lead in developing a sustainable supply chain. Watch the video, let's go all-in on selling sustainability, then read both the content on the home page of the sustainable supply chain foundation and the business week article, IKEA'S challenge to the wooden shipping pallet on one IKEA sustainable supply chain initiative, and then in your discussion post,

Explain the importance of developing a sustainable supply chain.

Describe three initiatives that IKEA is doing to make its supply chain sustainable.