Complete a written assignment related to a consumer behavior “Conundrum,” and create an Associative Network of the product/brand or service you will use for your final project. Or, choose another brand/product or service that you use and like. (Use the same amount of nodes as the Southwest Airlines example.)

Answer the following: How did you acquire this knowledge? What might activate your knowledge structure? How can marketers activate your knowledge structure? Helpful Hints: Nodes – concepts of knowledge (cognitive system) linked in our memory. These serve as cues for marketers and can serve as associations and connections. The arrows form pathways or associations that are linked (links form between nodes) together. When writing your concepts or nodes of knowledge ask yourself what is this linked to, or associated with in my mind (memory), and then create the node with the pathway to another link (arrow). This will also give you a foundation for the product/brand or service you will be analyzing too.

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